GreenLaunch
From the maker of GreenLaunch

Going Green Made Simple for Small Businesses

I'm Arianna Lai, and I built GreenLaunch to help small business owners make greener choices without the guesswork. Here's why I made it, how it works, and what I learned along the way.

GreenLaunch on iPhone: the AI Sustainability Analyzer, the Home screen, and a profile with achievements.

Hi, I'm Arianna 👋

I'm a high school student in Irvine, California, and I love using code to solve real problems. GreenLaunch is my app for sustainable small businesses. It's free on the App Store and right here on the web.

Every small business runs on a thousand small decisions. Which packaging should we use? Is bamboo actually better than plastic? Where can a café recycle its glass? When I started looking into these questions, I noticed something: the "green" answer was almost always the hardest one to find. For an owner already juggling customers, staff and cash flow, that usually means it gets skipped. I wanted to change that, so I built GreenLaunch.

The problem I wanted to solve

One small business doesn't look like it has much impact. But together, small and medium-sized businesses (SMEs) have a huge footprint.

70%of industrial pollution worldwide may come from SMEs
64%of industrial pollution in the EU is linked to SMEs
#1barrier to going green: a lack of accessible information and tools

As I read more, I kept seeing the same thing: owners want to make better choices, but trustworthy information is scattered, technical, or buried under greenwashing, the vague eco-claims that make it hard to tell what's actually sustainable. And most green apps I found focus on personal habits like carbon tracking, not on the everyday decisions a business owner actually makes.

I didn't want going green to be the hardest option. I wanted it to be the easiest one. Arianna Lai

What I built

GreenLaunch puts the three things a green entrepreneur needs side by side, in one app.

BambooBamboo9/10
HempHemp9/10
WoodWood7/10
GlassGlass7/10
PaperPaper6/10
PlasticPlastic2/10
A few of the sustainability scores in my materials database.

Does the AI actually get it right?

An AI that confidently gives the wrong score would be worse than no AI at all, so I tested it. I compared its ratings with my curated database for seven common materials (Cotton, Recycled Cotton, Plastic, Glass, Metal, Paper and Clay), running each one five times.

0.31pts

Average difference between the AI and my curated ratings on a 1–10 scale. Cotton, Metal and Paper matched exactly; the biggest gap was Plastic at 0.6.

One result really surprised me. In an early test, I removed the instruction telling the AI to put its rating on the first line, and it left out the number in 40% of its answers. That taught me how much careful prompt design matters, and why I pair the AI with human-curated data instead of trusting it on its own.

Will it find anything near me?

A resource map is only useful if it actually has something on it. So I opened the map in five cities with different densities and counted what it found within about 6 miles (10 km).

Sustainable resources found within about 6 miles

London
69
Average
56
Plano
45

Average across Los Angeles, London, Austin, Boston and Plano. London returned the most results and suburban Plano the fewest. Recycling centers (avg. 14.8) and organic stores (avg. 16.0) were the most common finds.

Even the quietest location had dozens of options. Plano surprised me: it returned only four farmers markets and three eco-friendly stores. My guess is that fewer small businesses there are tagged with sustainability keywords online, not that they don't exist.

Made for beginners, too

I didn't only want to help established businesses. For people who are just starting out, I added a step-by-step beginner checklist covering planning, sourcing, operations, packaging, marketing and tracking; 18 curated articles from sources like Shopify, NerdWallet and LegalZoom; and an AI eco tip of the day.

I also wanted it to feel like a community. You can share your sustainability projects, comment on others' work, find and join local eco groups, and earn achievements toward an overall eco grade. And if you just want to look around first, you can browse as a guest in your web browser, with no sign-up needed.

Create a project screen
Notifications showing a new badge
Share a project with the community, and get notified as you unlock new badges.

How I built it

I built GreenLaunch with Flutter, so one codebase runs on iPhone, iPad and the web. Firebase stores the curated data and community posts and handles accounts; OpenAI's GPT-4o-mini powers the analyzer, summaries and daily tips; and Google Maps and Places drive the resource map. Along the way I learned how a full app fits together, from the screens you tap to the cloud database behind them, and what it takes to publish a real app on the App Store.

FlutterFirebase AuthCloud FirestoreOpenAI GPT-4o-miniGoogle Maps & Places
GreenLaunchAt a glance
Price
Free
Platforms
iPhone, iPad, web
Best for
Small business owners and founders
Made by
Arianna Lai

Highlights

  • Curated ratings plus AI for anything else
  • AI agrees closely with the curated scores
  • Finds dozens of local green resources
  • Try it in the browser as a guest

What I'm working on next

GreenLaunch isn't finished, and I know where it can grow. The materials database is still small and English-only, the community feed relies on people reporting problems, and the map searches five fixed categories. Next, I want to add and translate more materials, save AI analyses so the next person sees results instantly, add automatic moderation, and let you choose your own map categories. Most of all, I want to test it with real entrepreneurs and find out whether it changes the decisions they make.

Thanks for reading

Building GreenLaunch taught me a lot about coding, but also about persistence: things broke all the time, and I learned to solve problems one small piece at a time. If you run a small business, or dream of starting one, I'd love for you to try it and tell me what you think.

Arianna

Pollution statistics: Purwandani & Michaud (2021); Álvarez Jaramillo et al. (2019).

See it for yourself

Log in, create a free account, or explore as a guest, right in your browser. Or download GreenLaunch for iPhone and iPad.

Note: The web version may differ slightly from the app version.